Full Steam
Case Study

Australian Testing Services (ATS) — Website Redesign & aXcelerate Integration

Website Redesign, ASQA Compliance & aXcelerate SMS Integration

The Client

Australian Testing Services (ATS) is a leading Victorian provider of training for the Rail and Construction industries. Their course catalogue spans rail qualifications, MTM & V-Line approved programs, construction safety tickets, earthmoving equipment licences, and refresher training — serving both individual workers seeking to upskill and businesses needing to train their workforce.

The Challenge

ATS had an existing website that was falling short in several key areas. Navigation and user experience needed significant improvement, the site wasn't aligned with ASQA compliance standards, and — critically — it had no integration with their newly adopted SMS platform, aXcelerate. With their student management and course enrolment now running through aXcelerate, the disconnect between the website and back-end systems was creating friction for both learners and staff. ATS needed a modernised, compliant, and fully integrated digital presence that could also scale as they added new courses over time.

The Objectives

Full Steam was engaged to deliver a comprehensive redesign with three core requirements:

• Update and modernise the website design to align with ATS's brand identity in the Rail and Construction sector

• Ensure ASQA-aware website structure and review support across the site, with an ongoing ongoing website-content support for review-driven updates under the client’s support arrangement

• Seamlessly integrate aXcelerate for course enrolment, course dates, and a unified learner experience

The Solution

Custom Redesign

The site was rebuilt from scratch on a custom WordPress theme — not a template — with a tailored design built around ATS's specific audience of industry professionals, workers, and businesses in Victoria. The new information architecture organised ATS's broad course catalogue into a clear, navigable structure: Rail Courses (including qualifications, short courses, and MTM/V-Line approved programs), Construction Courses (short courses, earthmoving equipment, refresher training), Student Information, and About.

aXcelerate Integration

aXcelerate was integrated into the website to provide a live, connected experience for prospective students — including course enrolment access and a training calendar showing upcoming course dates. This brought the website and student management system into alignment, eliminating the need for manual workarounds.

ASQA Compliance & Lead Generation

The site was built with ASQA-aware structure, course information clarity and review support with Full Steam's included ongoing website-content support for review-driven updates under the client’s support arrangement — any non-compliant content updated for free while ATS remains a hosting client. Strong calls-to-action were placed throughout the site to drive enquiries and course enrolments.

Course Flyer & Template

A two-page course brochure and user-editable template was also designed, giving the ATS team a ready-to-use marketing asset they could update themselves as new courses were added.

Australian Testing Services (ATS) — Website Redesign & aXcelerate Integration | Full Steam Digital Marketing