Food Safety Training Online — Website Rebrand & eCommerce with aXcelerate Integration

The Client

Food Safety Training Online is a specialist online training provider operating as a subsidiary of CFT International — a business with over 25 years of experience delivering Food Safety and RSA courses across Australia. The brand focuses specifically on online delivery of Hospitality and Retail Food Safety courses, with an expansion into RSA courses also on the horizon. As an established part of the CFT group, the business had a proven model to build from — the challenge was creating a distinct, optimised digital presence for the Food Safety Training Online brand in its own right.

The Challenge

Food Safety Training Online's existing website needed more than a cosmetic refresh — it needed a platform rebuild, a rebrand, and a fully functional online course purchasing and enrolment system. The business had already seen what was possible with the CFT International website and wanted to replicate and build on that foundation, using WooCommerce and aXcelerate in the same way, while giving Food Safety Training Online its own unique look, feel, and identity. The key positioning challenge was also clear: communicate that students were choosing a lower-cost provider without compromising on perceived quality or trust.

The Objectives

Full Steam was engaged to deliver a refreshed, fully functional website with four core requirements:

• Use the CFT International website as a structural and technical base, adapted and rebranded for Food Safety Training Online

• Implement WooCommerce with AfterPay and ZipPay for seamless online course purchasing

• Integrate WooCommerce with aXcelerate to automate student enrolment on purchase

• Improve overall user experience and clearly position the brand around value and quality

The Solution

Rebrand & Custom Design

Rather than starting from a blank canvas, the project took a smart approach — using the proven architecture of the CFT website as the foundation, then stripping back what wasn't needed and building out a fresh design that gave Food Safety Training Online its own distinct identity. New designs were created for the Home Page and Course pages, delivering a unique student experience while benefiting from the proven structure of the parent brand.

Course Catalogue & Messaging

The site was structured around a clean, student-focused course catalogue covering Hospitality & Retail Food Safety (Level 1, Supervisor, Refresher, and NSW-specific courses) and RSA courses including a Melbourne-specific offering. Messaging throughout the site was deliberately crafted to position Food Safety Training Online as the smart, affordable choice — reinforcing low cost without suggesting reduced quality, and supporting this with student testimonials and previous student feedback.

WooCommerce & aXcelerate Integration

WooCommerce was implemented to allow students to purchase courses directly on the website, with AfterPay and ZipPay configured as additional payment options alongside standard card payments. The WooCommerce purchase flow was integrated with aXcelerate, automatically transferring the student into the aXcelerate enrolment process upon successful payment — mirroring the proven integration built for CFT International and eliminating manual enrolment handling.