Can you and should you use websites to build websites?

Is this “use a tool to make a tool” method effective, and if so which of the many options should you choose?

We dive down into these questions and more in this article – it’s quite long so grab a cup of your preferred brew and get comfy.

First a quick history lesson

How did we get here?

In the World before WordPress (other CMS’s are available :D) there was just code.

To make a website you either wrote the code or you got a tool like Dreamweaver to take your human readable instructions and spit out code which you copied to your web server.  Your website was live and you were good.

At least until you need to change things…

Or sell things.

So then dawned Web 2.0 which gave us abstraction between code and design. Now you could design, write and create to your hearts content, click publish and boom – you’re live. The difficulty now is making the right decision of which website to build your websites?

We’ll try in this article to get you across your options and allow you to make the best, informed decision – lets dive in.

Understanding Website Building Options

1.1 What is SaaS?

In the world of website building, Software as a Service (SaaS) has become a popular choice for individuals and businesses alike. But what exactly does this term mean? SaaS refers to software applications that are hosted in the cloud and accessed via the internet. Rather than needing to install and maintain software on your own computer or server, you can use SaaS solutions directly from your web browser. This model allows users to enjoy the benefits of powerful tools without the hassle of managing the underlying infrastructure.

One of the main attractions of SaaS website builders is their user-friendly interfaces. Most of these platforms offer drag-and-drop functionality, allowing even those without technical expertise to create stunning websites in no time. Here are a few popular SaaS website builders you might consider:

• Wix: Known for its intuitive drag-and-drop editor, Wix offers a wide range of templates and design options, making it easy for users to create a personalised website. It also includes built-in hosting and a variety of apps to extend your site’s functionality.
• Squarespace: This platform is favoured for its sleek, modern templates and strong focus on aesthetics. Squarespace is ideal for creatives who want to showcase their work beautifully, with features tailored for portfolios, blogs, and e-commerce.
• Weebly: Weebly offers a straightforward website building experience, perfect for beginners. It combines ease of use with essential e-commerce features, making it a great choice for small businesses looking to sell online.

These SaaS platforms typically operate on a subscription model, meaning you pay a monthly or annual fee for access to their tools and services. This setup not only provides convenience but also ensures that you always have access to the latest features and updates without needing to lift a finger.

1.2 What is Self-Hosted?

On the other side of the spectrum is self-hosted website solutions. Unlike SaaS, where the service provider manages everything for you, self-hosted platforms give you complete control over your website. With self-hosted solutions, you purchase your own hosting plan and domain name, and you install the website software on your server. This model allows for greater customisation and flexibility, but it also comes with more responsibility.

Self-hosted platforms are particularly popular among users who want to create unique websites tailored to their specific needs and not held back in the future. Here are some well-known self-hosted solutions:

• WordPress.org: As one of the most widely used content management systems (CMS) globally, WordPress.org offers extensive customisation options through thousands of themes and plugins. This platform is ideal for users looking to build anything from a simple blog to a complex e-commerce site. However, it requires some technical knowledge to set up and maintain. Note: WordPress.com is a SaaS platform NOT self hosted! We’d recommend WordPress for most people.
• Joomla: Joomla is another robust CMS that strikes a balance between user-friendliness and flexibility. It’s suitable for various types of websites, including e-commerce, social networks, and more. Users appreciate Joomla for its powerful features, though it may have a steeper learning curve compared to some other platforms. Joomla is likely to work best for people already used to website technologies, and who value some of Joomlas key advantages.
• Drupal: Known for its advanced capabilities, Drupal is a powerful CMS that is often used for larger, more complex websites. It offers exceptional flexibility and customisation options, making it a favourite among developers and organisations with specific needs. However, it is generally recommended for users with technical expertise due to its complexity. Unless you are already a web techie, you’ll probably need technical help if you choose Drupal. We’d recommend it only for those with access to a web team, AND the expectations of getting big quickly!

Choosing between SaaS and self-hosted solutions depends on your specific needs, technical skills, and how much control you want over your website.

The biggest questions are;

1. Are your needs likely to change significantly after launch? If No then SaaS may be the best, but if you answered Yes, we’d be sticking with self hosted as you may otherwise end up buying twice.

2. Do you want or need complete ownership of everything? Only self hosted will give you this, but do you NEED it?

3. Do you have access to technical skills either your own or by hiring someone? If not you should probably start with SaaS. Many people underestimate how hard build a website is. If you choose SaaS you can concentrate on sales & marketing rather than technical aspects which may have the greater effect on your revenue.

In the next sections, we’ll dive deeper into the pros and cons of each option to help you make an informed decision.

 

Section 2: Pros and Cons of SaaS Website Builders

2.1 Advantages of SaaS Tools

SaaS website builders have gained popularity for a reason—they offer a range of advantages that make them appealing, especially for those who may not have extensive technical skills. Here are some of the key benefits:

• Ease of Use: One of the standout features of SaaS tools is their user-friendly design. With intuitive drag-and-drop interfaces, users can easily customise their websites without needing to write a single line of code. Pre-built templates allow for quick setup, meaning you can have a professional-looking website up and running in no time.
• Maintenance and Updates Handled by the Provider: Forget about the headaches of server maintenance and software updates! With SaaS website builders, all technical upkeep, including security patches and feature enhancements, is managed by the provider. This means you can focus on creating content and growing your business instead of dealing with backend issues.
• Built-in Hosting and Support Services: SaaS platforms typically include hosting as part of their service, which simplifies the process of getting your website online. Additionally, most providers offer customer support, so if you encounter any issues, help is just a click away. This level of support can be invaluable for those who may not have a dedicated IT team.

2.2 Disadvantages of SaaS Tools

While SaaS website builders offer numerous advantages, they also come with their own set of drawbacks. It’s essential to consider these limitations before committing to a platform:

• Limited Customisation Options: Although SaaS tools provide a variety of templates and design elements, the customisation capabilities can be restricted compared to self-hosted solutions. Users may find themselves unable to implement specific features or designs that align with their brand identity.
• Monthly Subscription Costs Can Add Up Over Time: While the initial costs of SaaS platforms may seem low, the recurring monthly or annual subscription fees can accumulate, especially if you opt for premium features or additional services. Over time, these costs can become significant, impacting your overall budget.
• Dependency on the Provider for Uptime and Features: When using a SaaS platform, you’re reliant on the provider’s infrastructure and performance. If the provider experiences downtime or technical issues, your website may be affected, potentially leading to lost traffic and revenue. Additionally, if the provider decides to change features or discontinue services, you may have to adapt or even switch platforms.
• Potential Limitations on Business Growth: Many users find that as their business expands, they outgrow the capabilities of their SaaS platform. This can force them to migrate to a more robust solution, which can be a complicated and time-consuming process.
• Ownership Concerns: With SaaS tools, ownership can be a grey area. While you have control over your content, the platform itself is owned by the provider. This means that you may not have complete ownership of your website or data, and in some cases, the provider may impose restrictions on how you can use your content.

In summary, while SaaS website builders offer a convenient and accessible way to create and maintain a website, it’s crucial to weigh these pros and cons carefully. Understanding these factors can help you determine whether a SaaS solution aligns with your long-term goals and needs.

Section 3: Pros and Cons of Self-Hosted Solutions

3.1 Advantages of Self-Hosted Solutions

Opting for a self-hosted website solution comes with several notable advantages that can greatly benefit users who seek more control and flexibility in their online presence. Here are some of the key benefits:

• Greater Control and Customisation Capabilities: With self-hosted platforms, you have the freedom to customise your website to align perfectly with your vision. You can modify the design, layout, and functionality to suit your specific needs, allowing for a truly unique online presence.
• Ownership of the Website and Data: One of the most significant advantages of self-hosting is that you own your website and all its content. This means you have complete control over your data and can decide how to manage, use, and protect it without any restrictions imposed by a third-party provider.
• Flexibility to Choose Hosting Providers and Plugins: Self-hosted solutions allow you to select your hosting provider based on your needs and budget. Additionally, you can choose from a wide array of plugins and extensions to enhance your website’s functionality, giving you the ability to tailor your site to your requirements.
• Lower Costs Could Be Achieved IF You Can Do It Yourself: If you have the technical skills to set up and maintain your website, self-hosting can potentially be more cost-effective in the long run. Once you cover the initial setup costs, ongoing expenses may be lower compared to the recurring fees associated with SaaS platforms.

3.2 Disadvantages of Self-Hosted Solutions

While self-hosted solutions offer significant benefits, they also come with their own set of challenges. It’s essential to be aware of these disadvantages before making a decision:

• Requires Technical Knowledge for Setup and Maintenance: Setting up and managing a self-hosted website requires a certain level of technical expertise. If you lack experience, you may find the process daunting, especially when it comes to configuring servers and installing software.
• Responsibility for Updates, Security, and Backups: With great power comes great responsibility. As a self-hosted website owner, you are responsible for keeping your site secure, performing regular updates, and backing up your data. Neglecting these tasks can lead to vulnerabilities and potential data loss.
• Potentially Higher Initial Costs for Hosting and Domain Registration: While ongoing costs may be lower, the initial investment for hosting and domain registration can be higher than subscribing to a SaaS platform. Users need to budget for these expenses upfront.
• Steep Learning Curve: If you choose to handle everything yourself, be prepared for a steep learning curve. You’ll need to familiarise yourself with various disciplines, including website hosting, design, marketing, and strategy. Each of these areas requires time and effort to master.
• Design and Development Costs: If you decide to hire a designer or developer to create your website, you’ll need to factor in their fees, which can significantly increase the overall project cost. Professional services can be valuable, but they come at a price.

Self-hosted solutions provide a level of control and ownership that can be incredibly appealing for many users. However, the associated responsibilities and potential costs should be carefully considered. Understanding these pros and cons will help you make an informed decision about whether a self-hosted platform is the right choice for your website needs.

 

Section 4: The Hybrid Approach—A Winning Strategy?

4.1 What is a Hybrid Approach?

In the ever-evolving landscape of website building, the hybrid approach has emerged as a compelling strategy that merges the advantages of both SaaS and self-hosted solutions. But what exactly does this mean? A hybrid approach involves leveraging the strengths of both platforms to create a website that is not only visually appealing and functional but also manageable by the user.

This approach allows you to utilise professional design services while maintaining control over your website’s ongoing management. Essentially, you can enjoy the best of both worlds: the ease and support of SaaS combined with the customisation and ownership offered by self-hosted solutions.

4.2 Benefits of a Hybrid Approach

The hybrid approach opens up a wealth of possibilities for website creation and management. Here’s how this strategy can manifest in practice:

• 1. Get a Design House to Create You a Design and You Build It: One way to implement a hybrid approach is to collaborate with a professional design agency to develop a unique website design. Once the design is finalised, you can take over the build process using a self-hosted platform. This allows you to customise the site further while benefiting from expert design input.
• 2. Get a Designer or Developer to Design and Build You a Website You Can Run Yourself After It’s Live: Another effective strategy is to hire a designer or developer to create a fully functional website that you can manage independently post-launch. It’s crucial to incorporate training sessions into this process, ensuring you feel confident in navigating and maintaining your website after it goes live.

The hybrid approach offers several key benefits:

• Professional Design and Build Services: By engaging experts, you can achieve a polished, professional look for your website that may be challenging to replicate on your own. This is particularly valuable for businesses that want to make a strong first impression.
• Retaining Control Over Management: Unlike fully outsourced solutions, a hybrid approach allows you to take charge of your website once it’s built. You can update content, manage features, and make changes as needed without relying on external help.
• Cost-Effective Solution for Businesses and Individuals: This approach can be more budget-friendly than hiring a developer for ongoing maintenance or paying for a high-end SaaS subscription. You can invest in professional services upfront and then manage the site yourself, reducing long-term costs.
• Flexibility to Scale and Adapt as Needs Change: As your business grows, so too can your website. A hybrid approach enables you to make adjustments and enhancements as needed, whether that means adding new features, expanding your site, or integrating additional services. You’re not locked into a rigid structure but rather have the freedom to evolve your online presence.

The hybrid approach to website building offers a balanced strategy that combines professional design expertise with user control. This strategy empowers individuals and businesses to create stunning websites that they can manage effectively, providing the flexibility to adapt to changing needs while keeping costs in check. Whether you opt for a DIY approach after receiving a design or work with a developer for a fully functional site, the hybrid model can be a game-changer in your website journey.

 

Section 5: Choosing the Right Tool for Your Needs

5.1 Assessing Your Requirements

Selecting the right website building tool is a crucial step in creating an effective online presence. To make an informed decision, consider the following key questions:

• What are your technical skills?: Assess your comfort level with technology. If you’re a beginner with limited technical knowledge, a SaaS platform may be the best choice for you. Conversely, if you have some experience or are willing to learn, self-hosted solutions could offer the customisation you desire.
• What is your budget?: Determine how much you are willing to invest in your website. SaaS platforms typically have lower upfront costs but may incur ongoing subscription fees. Self-hosted solutions may require higher initial expenses for hosting and domain registration, but they can be more cost-effective in the long run if you manage them yourself.
• What is the purpose of your website?: Define the primary goals of your website. Are you creating a personal blog, an online store, or a portfolio to showcase your work? Understanding your website’s purpose will help you choose a platform that aligns with your objectives and offers the necessary features.
• How much control do you want?: Consider how much control you’d like over your website’s design and functionality. If you prefer a hands-off approach with built-in support, a SaaS solution may be suitable. If you want complete ownership and the ability to customise every aspect, a self-hosted platform might be the better option.

5.2 Recommendations for Different User Types

Once you’ve assessed your requirements, it’s time to explore the best options tailored to different user types:

• Beginners: For those new to website building, SaaS platforms are typically the most accessible. Here are a few top recommendations:
  • Wix: With its intuitive drag-and-drop interface and a wide selection of templates, Wix is perfect for beginners who want to create a beautiful website without any coding knowledge.
  • Squarespace: Known for its stunning design templates, Squarespace is an excellent choice for creatives looking to showcase their portfolio or start a blog with minimal hassle.
• Intermediate Users: If you have some technical skills and are looking for more customisation options, consider self-hosted platforms:
  • WordPress.org: This widely-used CMS offers extensive customisation through themes and plugins. It’s ideal for users who want to build a blog, online store, or business website while maintaining control over their site’s design and functionality.
  • Joomla: If you’re comfortable with a slightly steeper learning curve, Joomla provides a balance of user-friendliness and advanced features, making it suitable for a variety of website types.
• Advanced Users: For those with technical expertise or a desire for a hybrid approach, consider the following tools:
  • Drupal: Choosing Drupal as your content management system (CMS) can be a game-changer for your website, especially if you value flexibility and scalability. Drupal is renowned for its robust architecture, allowing users to build complex and highly customizable websites that can grow alongside their needs. With a vast library of modules and themes, you can tailor your site to fit specific requirements, whether you’re running a simple blog or a large-scale enterprise application. Additionally, Drupal’s strong emphasis on security makes it a preferred choice for government and enterprise-level websites, ensuring that your data remains protected. If you’re looking for a powerful, versatile platform that can handle high traffic and provide a unique user experience, Drupal is an excellent choice that empowers you to create a truly distinctive online presence.
  • Webflow: This platform allows users to design and develop responsive websites visually, combining the best of both worlds. You can build a site that looks great while having the flexibility to manage it yourself.
  • Custom Development: If you have the skills or resources, consider building a custom website using frameworks like Laravel or React. This approach offers unparalleled flexibility and control, allowing you to create a unique solution tailored to your specific needs. It’s also possible to build a custom front end connected to a “headless” CMS like WordPress, where the CMS provides all you content management and the customer front end does whatever you want it to.

Choosing the right website building tool depends on your individual requirements, technical skills, and goals. By assessing your needs and understanding the options available for different user types, you can make a well-informed decision that sets you up for success in your online endeavours. Whether you opt for a user-friendly SaaS platform or a customisable self-hosted solution, the key is to find the right fit for your unique situation.