Find SEO Packages that will make Google Happy
If you are in the market for SEO packages for your business it can be quite confusing as it’s not generally possible to compare like for like since SEO businesses package things differently, and tend to state they are “white hat” and ethical.
Whitehat SEO is now the lowest common denominator as you should never choose “grey” or “blackhat”, even if you may have got away with it in the past. But selecting on the colour of the hat is like selecting a driving instructor based on whether they own their own car – if they don’t they should never be considered in the running.
So it’s important to have extended criteria for judgement.
What does Google want you to do?
I believe the best place to start is to consider what Google actually wants you to do, as the closer you can get to that place the better.
- Make pages primarily for users, not for search engines.
- Don’t deceive your users.
- Avoid tricks intended to improve search engine rankings. A good rule of thumb is whether you’d feel comfortable explaining what you’ve done to a website that competes with you, or to a Google employee. Another useful test is to ask, “Does this help my users? Would I do this if search engines didn’t exist?”
- Think about what makes your website unique, valuable, or engaging. Make your website stand out from others in your field.
Many common SEO practices may be considered Whitehat, but would not be in the spirit of the Basic Principles.
The reason why it’s so important to work with Google’s principles in the spirit they are intended is that this will ensure that your SEO will be much less likely to be penalised in the future, and in many case the reverse will be true; as Google continues to clean up it’s index, SEO of any hat colour that is not in the spirit of the principles is likely to get hit and penalised more and more.
Guess what happens to the websites that have been playing along nicely? They go up.
In addition to which, Google is now giving priority to websites that create great content and really try to help visitors, and this is often more powerful than having a purely commercial website with thousands of backlinks.
Balance your business SEO needs with the wants of your buyers
It’s important to keep these principles in mind you research SEO Packages. Of course you want to acheive great, timely, results, but equally you need to know your efforts will still be driving traffic for years to come.
Inbound Marketing includes SEO as part of the methodology, but it looks first and formost to provide value to the buyer, and this explains the huge gains that Inbound Marketing software and agencies have seen in recent years, and it explains why Google are major investors in Hubspot.
Buy an SEO package that creates traffic for your business and value for your buyers, and you will be consistently building your empire.
Check out this ebook for more information about getting found online.