6 Points to Consider When Designing a Website for an RTO or Education Business
Are you thinking about a new website for your RTO or education business? It can be tough to know where to start when it comes to designing and building a website. That’s why we’ve put together this handy guide, with 6 key points to consider when creating a new website. So read on and start…
Read MoreWhy a Good Online Presence is Important for RTOs
More and more people are using the internet to find information about businesses with a product or service they are interested in – even more so for potential students researching colleges and courses they are interested in studying. If you don’t have a good online presence, your potential students are likely to go to your…
Read MoreHow Websites Win Over Students
Today, students are at the driver’s seat of education— that means learning on their preferred platform, in the time and space of their choosing, and through their own course of study. Educators and digital learning platforms alike face the challenge of empowering, instructing, and motivating students to appreciate the convenience brought about by online learning.…
Read MoreHow to Choose a Platform for your new RTO Website
You’ve spent a huge amount of time on creating your courses and even more in mapping the learning ecosystem for your RTO, but where do you take this wealth of resources? How do you select a site builder and make sure that your virtual home is the right one for you and your students? …
Read MoreMillennial Key Traits and How to Market to Them
Millennials –They’re no longer the spoiled nerds who couldn’t be hauled away from their video games. They have matured into responsible adults who are decision-makers and innovators. According to the Australian Bureau of Statistics, the Millennial generation in Australia is estimated to rise by 17% over the next ten years, from 7.2 million in…
Read MoreGenerate $$$ with Your Content [+4 Important Tips]
You can’t deny that content building allows businesses to generate leads and sales. Quality and consistent content creates brand awareness, attracts an audience, and establishes authority. When people trust a brand through the content they produce, that business is more likely to be at the forefront of their buyers mind when they are looking for…
Read More3 SEO Tips For Your Digital Market Strategy
In today’s digital age, SEO (Search Engine Optimisation) has become an essential tool for businesses. Mike Murray from the Content Marketing Institute (2018) emphasised the importance of SEO in the digital market on his statement: “Businesses should look at SEO marketing strategy as something that should be continually implemented and optimized”. Making up …
Read More5 Marketing Strategies to Reach Students
Australia is one of the most in-demand student countries globally. It is well known for its high quality education, cultural diversity, and scenic spots. With its crystal-clear waters and stunning landscapes, and towering skyscrapers in urbanised cities, Australia is the perfect image of nature and modernity; of relaxation and productivity, along with the fun…
Read MoreRTO Marketing Tips: How to Attract Student Engagements in Social Media
Social media plays an essential role for RTOs to connect with students and market their online courses. With the current global situation and the accessibility of online learning, it is clear that virtual education is here to stay – and that is where the search for the next batch of enrollees begins. By being…
Read More3 Creative Ways to Market Your RTO
Promoting your RTO requires creativity. You need to have a quick, innovative strategy to attract the right people to enrol for your courses. Your digital marketing plan should appeal to the “needs” of your target audience, integrate SEO elements on your social media platforms, and have a content structure rooted on the inbound methodology. – – Remember: You’re…
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