RTO Marketing Tips: How to Attract Student Engagements in Social Media
Social media plays an essential role for RTOs to connect with students and market their online courses. With the current global situation and the accessibility of online learning, it is clear that virtual education is here to stay – and that is where the search for the next batch of enrollees begins. By being…
Read More3 Creative Ways to Market Your RTO
Promoting your RTO requires creativity. You need to have a quick, innovative strategy to attract the right people to enrol for your courses. Your digital marketing plan should appeal to the “needs” of your target audience, integrate SEO elements on your social media platforms, and have a content structure rooted on the inbound methodology. – – Remember: You’re…
Read More5 Ideas to Turn Your RTO Employees into a Marketing Asset
Every employee is an asset to the company. . Whether your employee is a part-time trainer or a full-load course developer, their value does not end on the services they render to your company – they are direct ambassadors to your brand. . As members of your RTO company, your hired VET professionals personify the…
Read More3 Ways to Hire the Top Talent for your RTO
You want to bring a new member into your team. You’ve added the job posting online – indicated the qualities you look for in a candidate, and highlighted the benefits of joining your company. Sounds simple, right? Yet, are you reaching the right people for the position? 123 123 Step up your recruitment efforts and have a better chance at snatching that ideal hire for your company. You could be on your way to…
Read More6 Points to Consider When Designing a Website for an RTO or Education Business
Designing your own website as an RTO owner or someone that is involved in training and education can be a rewarding project. Whether you want to just get something simple up there, you don’t have the budget yet for a more formally design website or whether you just want to get your hands dirty and…
Read More6 things that your RTO can do to weather the COVID-19 storm
The effects that COVID-19 is already having on Australia’s education industry are only a taste of what’s to come, and every affected business in Australia is likely to be hitting the whiteboards to work out ways to weather the storm. We know that many of our RTO customer’s may be affected so we wrote this…
Read MoreWhat Are Inbound Sales and How Do They Help Outperform Competition
Remember the good old days of selling? You picked up the phone, dialed a phone number, hoped the person answered— and that they didn’t hang up halfway through your pitch as you interrupted their lunch. Or, you called and you found out they’re not a qualified buyer. Or, your marketing team spent ten thousand dollars…
Read MoreInsider Secrets of Education Marketing Success
Times have changed for CEOs and Managers wanting to market their education organisations.
Read More3 Ways Marketing Negatively Influences Your Sales (And How to Fix It)
There’s a meeting with the marketing and sales teams in a conference room. The marketing team is thrilled: they’ve found a new marketing channel, sure to improve the abysmal performance of last quarter. “Billboards,” they exclaim. “Billboards! That’s where we’ll be investing our resources. Think about how many thousands of people will see these every…
Read MoreCASE STUDY: 4 Successful Inbound Marketing Campaigns for Education
In Australia, RTOs face a unique set of challenges. With around 4600 RTOs competing for the attendance and attention of Australian and international students, educators need to reach students and respect ASQA regulations.
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