3 Creative Ways to Market Your RTO

Promoting your RTO requires creativity. You need to have a quick, innovative strategy to attract the right people to enrol for your courses. Your digital marketing plan should appeal to the “needs” of your target audience, integrate SEO elements on your social media platforms, and have a content structure rooted on the inbound methodology.  – – Remember: You’re…

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5 Ideas to Turn Your RTO Employees into a Marketing Asset

Every employee is an asset to the company. . Whether your employee is a part-time trainer or a full-load course developer, their value does not end on the services they render to your company – they are direct ambassadors to your brand. . As members of your RTO company, your hired VET professionals personify the…

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3 Ways to Hire the Top Talent for your RTO

You want to bring a new member into your team.  You’ve added the job posting online – indicated the qualities you look for in a candidate, and highlighted the benefits of joining your company.  Sounds simple, right?  Yet, are you reaching the right people for the position?  123 123 Step up your recruitment efforts and have a better chance at snatching that ideal hire for your company. You could be on your way to…

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6 things that your RTO can do to weather the COVID-19 storm


The effects that COVID-19 is already having on Australia’s education industry are only a taste of what’s to come, and every affected business in Australia is likely to be hitting the whiteboards to work out ways to weather the storm. We know that many of our RTO customer’s may be affected so we wrote this…

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What Are Inbound Sales and How Do They Help Outperform Competition

Remember the good old days of selling? You picked up the phone, dialed a phone number, hoped the person answered— and that they didn’t hang up halfway through your pitch as you interrupted their lunch. Or, you called and you found out they’re not a qualified buyer. Or, your marketing team spent ten thousand dollars…

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3 Ways Marketing Negatively Influences Your Sales (And How to Fix It)

There’s a meeting with the marketing and sales teams in a conference room. The marketing team is thrilled: they’ve found a new marketing channel, sure to improve the abysmal performance of last quarter. “Billboards,” they exclaim. “Billboards! That’s where we’ll be investing our resources. Think about how many thousands of people will see these every…

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