More and more people are using the internet to find information about businesses with a product or service they are interested in – even more so for potential students researching colleges and courses they are interested in studying. If you don’t have a good online presence, your potential students are likely to go to your competition to find the information they need to make their decision.
There are a few key things you need to have in order for your website to be effective:
- A modern, responsive design that looks good on all devices (including mobile)
- Easy to navigate and find the information potential students are looking for
- Relevant and up-to-date content that answers their questions
- Good search engine optimisation (SEO) so potential students can easily find your website when they are searching online
If you don’t have all of these things, potential students may not be able to find your website or, if they do, they may not stay on it for long. This is why a good online presence is so important for RTOs. Investing in a good website design and making sure your website has all of the information potential students are looking for can make a big difference in the number of enquiries and enrolments you receive.
If you need help getting started, contact Full Steam Digital Marketing today. We specialise in RTO web design and can help you create a website that will attract and convert more enquiries into enrolments.
Your online presence is important – make sure you are making the most of it!
Want more tips on building a website to attract students? Have a look at our blog post about things to consider when designing a website for your RTO.