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Content

How to Choose a Platform for your new RTO Website

You’ve spent a huge amount of time on creating your courses and even more in mapping the learning ecosystem for your RTO, but where do you take this wealth of resources? How do you select a site builder and make sure that your virtual home is the right one for you and your students?   …

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Millennial Key Traits and How to Market to Them

Millennials –They’re no longer the spoiled nerds who couldn’t be hauled away from their video games. They have matured into responsible adults who are decision-makers and innovators.   According to the Australian Bureau of Statistics, the Millennial generation in Australia is estimated to rise by 17% over the next ten years, from 7.2 million in…

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Generate $$$ with Your Content [+4 Important Tips]

You can’t deny that content building allows businesses to generate leads and sales. Quality and consistent content creates brand awareness, attracts an audience, and establishes authority. When people trust a brand through the content they produce, that business is more likely to be at the forefront of their buyers mind when they are looking for…

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5 Marketing Strategies to Reach Students

Australia is one of the most in-demand student countries globally.    It is well known for its high quality education, cultural diversity, and scenic spots.  With its crystal-clear waters and stunning landscapes, and towering skyscrapers in urbanised cities, Australia is the perfect image of nature and modernity; of relaxation and productivity, along with the fun…

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3 Ways to Hire the Top Talent for your RTO

You want to bring a new member into your team.  You’ve added the job posting online – indicated the qualities you look for in a candidate, and highlighted the benefits of joining your company.  Sounds simple, right?  Yet, are you reaching the right people for the position?  123 123 Step up your recruitment efforts and have a better chance at snatching that ideal hire for your company. You could be on your way to…

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Content Marketing Builds Empires [Infographic]

Content Marketing is the corner stone of inbound marketing, and revolves around creating helpful and remarkable content for specific and clearly define sets of people. It’s ethical, helpful and has none of the “dark arts” that surrounds some other online marketing practices.

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Content Marketing – It Doesn’t Feel Like Work, and It Builds Empires

Content Marketing can help get more leads, more conversions, more happy customers, and more fun. Content Marketing refers to the marketing practice of creating consumable “stuff” online that is aimed at delighting, empowering and educating your buyer base. It’s also really enjoyable as long you relax and don’t treat it like a task, and I think…

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