3 Ways Marketing Negatively Influences Your Sales (And How to Fix It)

There’s a meeting with the marketing and sales teams in a conference room. The marketing team is thrilled: they’ve found a new marketing channel, sure to improve the abysmal performance of last quarter. “Billboards,” they exclaim. “Billboards! That’s where we’ll be investing our resources. Think about how many thousands of people will see these every…

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