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INBOUND MARKETING

FOR EDUCATION

Education Marketing has Changed.

The way people buy education has changed and prospective students and their parents, as well as corporate training buyers, now use the internet as their main source of research.

Buying decisions are often made without seeing traditional advertising and marketing, making radio, TV, direct mail, and print advertising less effective.

%

Skip TV ads

%

Unsubscribe from emails

%

of direct mail is never opened

on the Do Not Call list

Inbound marketing can help education marketing and admissions departments attract and convert students more cost effectively than traditional marketing.

What is Inbound Marketing?

Inbound Marketing is designed around the way people buy today.

Inbound for education turns your website into a magnet and pulls prospective students towards your organisation by aligning your content with their goals and interests.

Helpful, relevant content is used to nurture people through the admissions process to the point of enrolment.

 

 

Businesses are

3x

as likely to see a higher ROI on inbound marketing campaigns than on outbound

Inbound marketing delivers

54%

more leads into the funnel than traditional outbound marketing

Traditional leads cost

49%

more than inbound leads

Full Steam Inbound Marketing

We have built our entire marketing service around the way people buy today, to help businesses grow, and drive profit and revenue improvements.

Inbound inbound doesn't always suit every business, so if inbound marketing right for you?

Lets explore the marketing funnel to see how an inbound marketing strategy solves business challenges and drives tactics.

Business Challenges

Inbound Marketing Funnel - Problems

Inbound Solutions
Full Steam Tactics

Inbound is designed around the way people buy today

The internet has changed for good how we search and buy, but marketing has not caught up.

 

Traditional Marketing

Cold Calling

Cold Emails (SPAM)

Interruptive Ads

Marketer - Centric

Inbound Marketing

SEO

Blogging

Attraction

Customer -centric

Inbound, digital marketing allows your to reach buyers with personalised, relevant and helpful content

Inbound Marketing Helps You Get Found

Get found by qualified leads online with content (website pages, blog articles, social messages) optimised for search and social media.

HubSpot_Overview_and_Demo_Deck_-_Global_-_March_2016_-_AP_version.pptx

Inbound Helps You Understand Your Buyers:

Understand what content pulls your buyers through the sales funnel, and use that context to personalise your marketing at scale.

Inbound Reduces Your Costs

 

average-cost-per-lead

Graph showing average cost per lead by company size

Inbound marketing is marketing with a magnet not a sledgehammer

The Inbound Marketing Philosophy

The internet changed marketing for good. And that's a good thing. It's made it possible for any business to earn it's way into the hearts and minds of it's customer base, rather than simply being a case of the biggest spender wins.

Pre-Internet Marketing

Before the internet, buyers were not able to research markets, products and companies easily, and so they were relatively uninformed. The buyers journey tended to be linear, and marketing tactics like advertising and cold calling were interuptive.

Post Internet Marketing

Today's buyers have enormous informative resources on their desks, in their bags and in their pockets, and tend to be extremely well informed. They are able to research markets, products and companies directly, and also get peer reviews and recommendations extremely quickly and easily. The buyers journey is fluid and random, but generally starts with Google searches, and the best strategies now are based around thought leadership and content creation.

Is inbound marketing a good fit for your business?

Get a free marketing assessment and find out if inbound is right for your business.

Inbound Marketing Assessment

Consumers have Learned to be Careful and Skeptical for Three Good Reasons

The Proliferation of Media

In the last decade the media landscape has become insanely cluttered. There is now a magazine, TV channel, radio station, and websites beyond count for every conceivable area of interest.

A History of Deception

Consumers are accustomed to false claims and deceit in advertising, so even when clever, honest ads are seen by consumers, they’re thought to be dishonest.

Empowering Technology

Consumers gained access to tools and information that enabled them to avoid interruptive brand messages and instead seek out information they want when they’re ready for it.

The Inbound Methodology for Education

Inbound methodlogy for education

The 30 Greatest

LEAD GENERATION TIPS,

TRICKS & IDEAS

The 30 Greatest

LEAD GENERATION TIPS,

TRICKS & IDEAS