Education Marketing has Changed.
The way people buy education has changed and prospective students and their parents, as well as corporate training buyers, now use the internet as their main source of research.
Buying decisions are often made without seeing traditional advertising and marketing, making radio, TV, direct mail, and print advertising less effective.
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of direct mail is never opened
on the Do Not Call list
Inbound marketing can help education marketing and admissions departments attract and convert students more cost-effectively than traditional marketing.
What is Inbound Marketing?
Inbound Marketing is designed around the way people buy today.
Inbound for education turns your website into a magnet and pulls prospective students towards your organisation by aligning your content with their goals and interests.
Helpful, relevant content is used to nurture people through the admissions process to the point of enrolment.
as likely to see a higher ROI on inbound marketing campaigns than on outbound
Inbound marketing delivers
more leads into the funnel than traditional outbound marketing
Traditional leads cost
more than inbound leads
Full Steam Inbound Marketing
We have built our entire marketing service around the way people buy today, to help businesses grow, and drive profit and revenue improvements.
Inbound doesn't always suit every business, so is inbound marketing right for you?
Let's explore the marketing funnel to see how an inbound marketing strategy solves business challenges and drives tactics.
Inbound, digital marketing allows you to reach buyers with personalised, relevant and helpful content
Inbound Marketing Helps You Get Found
Get found by qualified leads online with content (website pages, blog articles, social messages) optimised for search and social media.
Inbound Helps You Understand Your Buyers:
Understand what content pulls your buyers through the sales funnel, and use that context to personalise your marketing at scale.
Inbound marketing is marketing with a magnet not a sledgehammer
The Inbound Marketing Philosophy
The internet changed marketing for good. And that's a good thing. It's made it possible for any business to earn its way into the hearts and minds of its customer base, rather than simply being a case of the biggest spender wins.
Before the internet, buyers were not able to research markets, products and companies easily, and so they were relatively uninformed. The buyer's journey tended to be linear, and marketing tactics like advertising and cold calling were interruptive.
Post Internet Marketing
Today's buyers have enormous informative resources on their desks, in their bags and in their pockets, and tend to be extremely well informed. They are able to research markets, products and companies directly, and also get peer reviews and recommendations extremely quickly and easily. The buyer's journey is fluid and random, but generally starts with Google searches, and the best strategies now are based around thought leadership and content creation.