Buyers Journey, RTO, Lead Generation
How Websites Win Over Students
Today, students are at the driver’s seat of education— that means learning on their preferred platform, in the time and space of their choosing, and through their own course of study. Educators and digital learning platforms alike face the challenge of empowering, instructing, and motivating students to appreciate the convenience brought about by online learning.…
Read MoreHow to Choose a Platform for your new RTO Website
You’ve spent a huge amount of time on creating your courses and even more in mapping the learning ecosystem for your RTO, but where do you take this wealth of resources? How do you select a site builder and make sure that your virtual home is the right one for you and your students? …
Read MoreMillennial Key Traits and How to Market to Them
Millennials –They’re no longer the spoiled nerds who couldn’t be hauled away from their video games. They have matured into responsible adults who are decision-makers and innovators. According to the Australian Bureau of Statistics, the Millennial generation in Australia is estimated to rise by 17% over the next ten years, from 7.2 million in…
Read More5 Marketing Strategies to Reach Students
Australia is one of the most in-demand student countries globally. It is well known for its high quality education, cultural diversity, and scenic spots. With its crystal-clear waters and stunning landscapes, and towering skyscrapers in urbanised cities, Australia is the perfect image of nature and modernity; of relaxation and productivity, along with the fun…
Read MoreRTO Marketing Tips: How to Attract Student Engagements in Social Media
Social media plays an essential role for RTOs to connect with students and market their online courses. With the current global situation and the accessibility of online learning, it is clear that virtual education is here to stay – and that is where the search for the next batch of enrollees begins. By being…
Read MoreHow to Attract Better Clients with RTO Marketing
Since the mass embrace of the internet, the path your customers take from being prospects to paying clients has changed, and your marketing needs to change to reflect the altered buyer behaviour if you want your business to thrive in the training market place of today.
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