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Archive for August 2016

What is Inbound Marketing? and Why Should You Care?

What is Inbound Marketing? It is a philosophy and a methodology, which is ethical, helpful and which is built around the way customers buy today. The phrase was coined by Hubspot, who brought together and codified mostly already existing, ethical marketing practices that hand sprung up around the modern, tech equipped, internet browsing buyer. It…

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How The Inbound Marketing Philosophy Moved Marketing Away from the Dark Side

The Inbound Marketing Philosophy has grown along with the internet equipped, educated buyer of today.   Inbound marketing is a philosophy based on the truth that consumers buy differently today than they did 10 years ago. The internet has changed for ever the way people buy products and services, but without Inbound, all marketing has…

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Find a Website Builder That’s Fit For Purpose & Save Time and Money.

When you’re choosing a software website builder to run and design your website, you need something that’s made just for people like you. Luckily, there are so many products out there, you’re sure to find something that fits just right. There are hundreds of products and integrations out there, and key to finding a solid partner for…

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SEO Consultant: Hiring Your Own vs Using an Agency

Which is a better choice for small business SEO Consultant; Freelancer or Agency? If you’re are a small business and you’re looking for an SEO Consultant, the first decision to make is whether to hire and manage a contractor yourself, or to outsource the whole task, and it’s responsibility to an SEO or Digital Marketing…

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Fitness Marketing; Power-up With Inbound Marketing

With inbound health and fitness marketing, your club can stand apart from the crowd.  The health and fitness industry is often highly competitive, fragmented, and saturated, but there is always a way to stand out in any industry, and to carve a niche for your business.  Learn how you can kick start your fitness business and increase leads,…

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5 Steps to Fitness Marketing Mastery

  Follow These 5 steps to Fitness Marketing Mastery and Stand Out from Your Competition. It seems like the fitness industry is awash in competitors all hungry for a piece of the market, but the victor is not always the most agressive or the one with the most money. The internet is a great leveler,…

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Example of Inbound Marketing for Gyms

Deep Dive Example of how Inbound Marketing for Gyms works. This is an example of how a fictional local gym – Simon’s Gym, could run a small Inbound Marketing campaign aimed at building awareness and creating a list of leads.  A local fitness studio, Simon’s Gyms has researched fitness marketing and Inbound Marketing for gyms, and…

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Content Marketing – It Doesn’t Feel Like Work, and It Builds Empires

Content Marketing can help get more leads, more conversions, more happy customers, and more fun. Content Marketing refers to the marketing practice of creating consumable “stuff” online that is aimed at delighting, empowering and educating your buyer base. It’s also really enjoyable as long you relax and don’t treat it like a task, and I think…

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How to Choose the Best SEO Packages

Find SEO Packages that will make Google Happy If you are in the market for SEO packages for your business it can be quite confusing as it’s not generally possible to compare like for like since SEO businesses package things differently, and tend to state they are “white hat” and ethical.

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