How Websites Win Over Students

Today, students are at the driver’s seat of education— that means learning on their preferred platform, in the time and space of their choosing, and through their own course of study. Educators and digital learning platforms alike face the challenge of empowering, instructing, and motivating students to appreciate the convenience brought about by online learning.…

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Millennial Key Traits and How to Market to Them

Millennials –They’re no longer the spoiled nerds who couldn’t be hauled away from their video games. They have matured into responsible adults who are decision-makers and innovators.   According to the Australian Bureau of Statistics, the Millennial generation in Australia is estimated to rise by 17% over the next ten years, from 7.2 million in…

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3 SEO Tips For Your Digital Market Strategy

In today’s digital age, SEO (Search Engine Optimisation) has become an essential tool for businesses. Mike Murray from the Content Marketing Institute (2018) emphasised the importance of SEO in the digital market on his statement:    “Businesses should look at SEO marketing strategy as something that should be continually implemented and optimized”.    Making up …

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5 Marketing Strategies to Reach Students

Australia is one of the most in-demand student countries globally.    It is well known for its high quality education, cultural diversity, and scenic spots.  With its crystal-clear waters and stunning landscapes, and towering skyscrapers in urbanised cities, Australia is the perfect image of nature and modernity; of relaxation and productivity, along with the fun…

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3 Ways to Hire the Top Talent for your RTO

You want to bring a new member into your team.  You’ve added the job posting online – indicated the qualities you look for in a candidate, and highlighted the benefits of joining your company.  Sounds simple, right?  Yet, are you reaching the right people for the position?  123 123 Step up your recruitment efforts and have a better chance at snatching that ideal hire for your company. You could be on your way to…

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How to Win Enrolments and Ace RTO Standards

It’s not too difficult to have your digital marketing cake and eat it. To have ASQA compliant marketing that also delivers visitors and leads. But what if I said you can have cherries on top of your cake as well? As I’m sure you know the standards were put in place to stop dodgy marketing practices,…

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