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5 Ideas to Turn Your RTO Employees into a Marketing Asset

Every employee is an asset to the company.

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Whether your employee is a part-time trainer or a full-load course developer, their value does not end on the services they render to your company – they are direct ambassadors to your brand.

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As members of your RTO company, your hired VET professionals personify the values of your brand by delivering the same set of values, goals, and approach to their students.

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They are the ‘front servers’ of your brand by connecting to your customers first-hand and providing their learning needs… but wait, there’s more.

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Get your employees actively involved in your marketing efforts by following these 5 brilliant ideas:

  1. Meet Your Team Regularly

In every organization, it is important to set up a common time where the management and staff members can convene in a team meeting.

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Open the platform to where ideas can come together, deliver updates, or refresh the team’s goals for the month. Tell them where you are currently at with your marketing efforts and how they can contribute best to the team.

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If you recently launched your RTO website, and need their individual profiles be featured on the ‘About Us’ page, let your employees know about it. Or, in social media, if your company’s page is not having enough likes or comments, ask whether they could engage with the posts on their free time.

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These are simple, unpaid favors that you can voice out to your team in one of your meetings. And your employees would gladly do so if they are on the same page as you.

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Remember: You are reaching out to your team as a fellow member. In promoting your brand online, team effort is required. And the best way to do this is to create a healthy environment for your team.

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2. Streamline Your Team Communication

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Set an exclusive channel where you can instantly communicate to your team. You can choose messaging apps such as WhatsApp, Viber, Messenger, Slack, or Hangouts. Whichever platform you use, what’s important is there exists a free avenue to communicate ideas within the team.

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Using your team channel, you can easily pass information along the group without waiting for the next team meet. You can make announcements here, have a little brainstorm on an upcoming project, or even shoutout an employee for a job well done.

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Note: This creates a sense of belongingness or inclusivity on the affairs of the team, which boosts employee confidence and promotes a culture of trust and commitment – a great way to build camaraderie within the team.

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This could also be a “gossip channel” where the team can express their observations on a rival company, and discuss on how to patch up those areas that your marketing strategy lack.

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It doesn’t sound like spying, really. It’s called benchmarking! 😉

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For whatever purpose it is, use that chat box to connect with your employees and relate to their stories. Because they, too, are potential customers that your brand is reaching out to.

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3. Shared Media Library

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Organize a Dropbox or Google Drive folder where employees can upload media files taken from their trainings. It could be a group picture, a snapshot of their activities, or a screen recording in one of their Zoom classes.

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This way, you could build a library of media assets originally taken by your employees that can be used as social media content or promotional item for your brand (with their given consent, of course).

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By giving your employees permission to contribute to your company’s profile, this empowers them to come up with creative ways to promote your brand and connect with it on a personal level. 

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Tip: You may need an assistant to review, approve, and sort your media library. Guidelines should be set to maintain a consistent quality of files to be sent.

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4. Promote Value-Added Content

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Aside from photos and videos, you could start a blog page where staff members can write in a guest post.

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Tip: You will need an assistant to oversee the entries posted on your page. Alternatively, blog entries can be emailed first for review before the assistant adds in the copy and publishes it online.

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Possible topics for the blog include:

  • experience-based stories,
  • employee perks,
  • upskill trainings of the company,
  • and many more.

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This saves a lot of time from your social media writer and adds a personal touch to your brand. These testimonials from your employees are valuable content that brings the plus factor to your brand.

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5. Reward for Creativity

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Imagine yourself doing a TikTok video? Maybe it’s time.

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Set a fun challenge for your team where the post with the most online engagements receives the best reward. Explore various platforms where your team can use their creativity. They can get creative around TikTok or use Instagram filters or Canva templates for the design.

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Really, it’s up to you!

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You can celebrate these “little wins” by treating them with a box of pizza, a shopping voucher, or a company eat-out.

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Whatever their output would be, encourage your employees to participate in these activities to relieve their stress from work, increase staff happiness, and strengthen the bond within your team.

The list goes on… Really.

The list goes on… Really.

Whatever strategy you may apply, the key idea is on creating a staff environment that builds their trust, boosts their confidence, involves them in company affairs, and highlights their value to the team.

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In this marketing plan, you are not the boss.

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You are simply a person trying to win your employee’s trust and loyalty to the company.

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Want to learn more tips?

Take a look at our e-book 30 Greatest Lead Tips, Tricks and Ideas.

Enjoy your read!

Nerissa Flores

Nerissa Flores

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