Do You Need a Fresh New Website Design or Just Redesign Your Old Site?
If your website design is not the fresh and exciting lead generation machine you’d like, read on. So your current website design is looking a little dated, maybe it doesn’t look great on mobile devices, or the look and feel doesn’t represent the face your company wants to present to the world? Maybe it’s not…
Read More3 Actionable Tips Tech Startups Can Steal From Hubspot’s Strategy
Hubspot are in a tough market drenched with tech competitors. The market has low barriers to entry which brings more competitors every year, and it has extremely large players in the game like IBM, Oracle and Marketo (amongst others).
Read MoreHow you should be optimising your day (backed up by science)
I don’t know about you, but one of my biggest challenges working on a business is how on earth do you fit everything in to just one day.
Read MoreTraditional Marketing vs Digital Marketing vs Inbound Marketing [Infographic]
From traditional to digital to inbound, marketing has been in a state of flux and fast change for the past ten years or more. With inbound marketing, the industry has finally come of age, by getting closer to the buyers and by making itself relevent rather than simply a means of blasting the message of products…
Read MoreTechnology Website Design; 7 Deadly Tech Business Website Flaws
If there’s one thing technology companies know about it’s technology. And since a website is a creative, technical piece of work, then it follows that techies are the right people for the job! Well, maybe, but before your get your tech Jedi’s mobilised, there are a few gotchas your should know about that technology people fall…
Read MoreDoes Your Technology Business Have a Clearly Defined Market Position?
Is your tech business lost in a sea of sameness? It’s very common in the technology industry to find tech websites and marketing that focus way too much on the features and specifications of products and services, with less time on benefits, and nothing at all that set the business apart by claiming a meaningful market…
Read MoreContent Marketing Builds Empires [Infographic]
Content Marketing is the corner stone of inbound marketing, and revolves around creating helpful and remarkable content for specific and clearly define sets of people. It’s ethical, helpful and has none of the “dark arts” that surrounds some other online marketing practices.
Read MoreWhat is Inbound Marketing? and Why Should You Care?
What is Inbound Marketing? It is a philosophy and a methodology, which is ethical, helpful and which is built around the way customers buy today. The phrase was coined by Hubspot, who brought together and codified mostly already existing, ethical marketing practices that hand sprung up around the modern, tech equipped, internet browsing buyer. It…
Read MoreHow The Inbound Marketing Philosophy Moved Marketing Away from the Dark Side
The Inbound Marketing Philosophy has grown along with the internet equipped, educated buyer of today. Inbound marketing is a philosophy based on the truth that consumers buy differently today than they did 10 years ago. The internet has changed for ever the way people buy products and services, but without Inbound, all marketing has…
Read MoreThe Inbound Marketing Methodology Explained
The not-so-secret sauce behind Inbound Marketing strategies and tactics
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